Automating Follow-Ups After Every Delivery

You delivered a custom sign. The client is thrilled. And then... silence. No follow-up. No review request. No referral ask. Sound familiar?

Post-delivery is the highest-leverage window in your client relationship. The client just received something they love. They're eager to share it. But without automated follow-ups, that window closes and you lose the opportunity.

The Post-Delivery Sequence

Atellier's follow-up engine triggers automatically when a deal reaches the "Delivered" stage:

1. Day 1: Thank you message — A personalized thank-you with care instructions and your support contact
2. Day 3-5: Check-in call — A task is created for the rep to call and make sure everything looks perfect
3. Day 7-10: Review request — An email with direct links to leave a Google or social media review
4. Day 14-21: Referral ask — "Know someone who'd love a custom sign? Send them our way and you both save."
5. Day 30: Satisfaction survey — Quick survey to catch any issues before they become complaints

The businesses that grow fastest aren't the ones with the most leads — they're the ones that turn every delivery into a review, a referral, and a repeat order.

Why Automation Matters Here

• Consistency — Every client gets the same great experience, regardless of which rep handled the deal
• Timing — Follow-ups land at the optimal moment, not whenever someone remembers
• Tracking — See which follow-ups have been completed and which need attention
• Results — Shops using automated sequences see 3-5x more reviews and 40% more referrals

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Set it once, benefit forever. Atellier's sequence builder lets you design the perfect post-delivery experience in minutes.